2016-06-07

What Is Google Webmaster Tools?

What Is Google Webmaster Tools? - It is hardly difficult to guess from the name itself that Google Webmaster Tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful toolset that allows you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as the click through rate for each keyword, see your site's statistics, and many more.

One issue that needs mentioning is privacy concerns. Since you are giving Google a full access to your site's stats, you might be worried about how they handle this data. While Google is a reputable company and it is not very likely they will abuse the data you are giving them access to, if confidentiality is a top concern for you, think twice before letting Google (or any other statistics solution, for that matter) to your site's secrets.

If you use Google Webmaster Tools together with Google Analytics, the results will be even better. You can access your Google Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, with just some more effort you could easily integrate it with Google Webmaster Tools, too.

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2016-06-06

The Importance Of Using Google Webmaster Tools For SEO

The Importance of Using Google Webmaster Tools for SEO - Out of the many SEO tools, Google Webmaster Tools is one of the most useful. It doesn't have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using Google Webamaster Tools (if you are not already doing it, of course).

How Do I Get Started? - In order to use Google Webmaster Tools, you need to join it first. You can do it from here. After you join, you need to go through the verification process, so that Google knows you are the legit owner of the site you want to use Google Webmaster Tools on.

There are several ways to verify ownership. The first one is to download an HTML file and to upload it to the root directory of your site. Another one is to add an HTML tag into the head of your home page. If you are using the same Google account for Google Analytics, a third option to verify ownership is through Google Analytics. There are more ways to verify ownership but if you are interested in them, check the Google Webmaster Tools settings and you will see them.

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2016-06-04

Your Rankings Can Never Be Too Good

Your Rankings Can Never Be Too Good - No matter how good your rankings are, there is always room for improvement. For instance, if you are ranking well for a given keyword, you can try to achieve this for some related keywords you currently are not very good at.

Don't Become a Slave to Work - SEO is addictive, especially when you see results. However, when you become a slave to work, this is not good. You need to get life and know when to stop. This is not only good for your health but it will make you more productive, so always plan days away from the computer.

Always Fill Your <alt> Tags - <alt> tags are sometimes overlooked and left empty but they also count, especially for sites with images, such as ecommerce sites or image galleries. If your competitors have left their <alt> tags empty and you have filled them diligently, this gives you an enormous advantage.

My first 10 years in SEO have proven pretty successful though if I knew all the stuff I know now, it would have been much easier. To make it easier for you, I decided to share some of my knowledge, so that you don't make the same mistakes I made.

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2016-05-31

Think With Your Head

Think with Your Head - You do need to learn from the best but this doesn't mean you should follow advice from SEO gurus blindly. Even if they are not trying to mislead you (because unfortunately I've caught some famous SEOers trying to do it) the fact that something works for them doesn't mean it will work for you as well. So think on your own before you do something important.

Don't Get Obsessed with Numbers - When I say to monitor and measure everything, this doesn't mean you should lose your mind over metrics. Numbers give direction but don't let them lead you through life. Page Rank, or your other rankings are just numbers and it makes no sense to get obsessed with them. If you PR is good, OK but if it isn't don't become suicidal. ROI is more important than PR, so if your ROI is still fine, everything is fine.

You Can't Use the Same SEO Tactics for Different Types of Sites - An ecommerce site is very different from a magazine site and from a corporate site. You do need to take all these differences in account and use different SEO strategies. Everybody Can Be Big on the Web - Even if you are a small company, you can still get better rankings than the big guys. And no, you don't need their budget in order to outrank them ‐ good content and SEO skills are all it takes.

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2016-05-29

You Learn As Long As You Live

You Learn As Long As You Live - This applies to many areas of life but it is especially true with SEO where things change pretty fast. If you want to stay afloat, you will need to always learn new and/or better ways to do old stuff.

Learn Marketing, Web Design and Development - SEO is powerful but when you use it in conjunction with marketing, Web design and Web development, this helps you get the big picture. Nobody says you need to become a world-famous marketer, designer, or developer but you do need to have at least a basic understanding of these three areas. SEO Is a Team Game - SEO is not a lonely wolf field. You need to work closely with writers, designers, developers, product managers, etc. Or you can do all this stuff on your own but it takes so much time that you'd better hire a pro.

Don't Forget about Redirects and 404 Code - Redirects and 404 errors are frequently forgotten about but they can do you a lot of harm, if misused. Take the time to check that redirects and 404 errors are handled as they should be. Your Competition Is Your Teacher - Your competition is one of your best teachers. Just analyze what they do and you will learn. For instance, if you perform a backling analysis, you can quickly identify some good sites in your niche where you could get backlinks from.

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2016-05-23

Diversify Your SEO Tactics

Diversify Your SEO Tactics - Keywords in strategic places and quality backlinks are the centerpiece of SEO but there are many other tactics as well. Even if you see results from your present SEO tactics, always try to diversify. For instance, you might want to add social promotion to the mix.

Drop Losers Fast - This one was learned the hard way. Yes, SEO success needs time and patience but when it is obvious from the start something is not working, the best you can do is drop losers fast. This applies to projects and clients as well. It makes no sense to spend years on something that might work ‐ it's either working or not ‐ the more you wait, the more you lose, so terminate a loser project asap.

Get a Good Hosting - This is another very, very, very important lesson. Nowadays hosting is cheap, so there is no excuse to put up with an unreliable provider. When your host is frequently down, bots can't crawl your site, and what's worse, when users click on your result in search rankings, they are taken nowhere. As a result, the monetary and image losses are colossal. It's Conversions (and ROI) that Matter, Not Rankings Per Se - Good rankings might boost your ego but this doesn't count, if you don't enjoy good conversions, and a decent ROI. After all, it's the money we make from a site that counts, right?

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2016-05-22

Do Worry About High Bounce Rates

Do Worry about High Bounce Rates - Bounce rates are not directly related to SEO but when users leave your site shortly after they have landed, this is a symptom they don't find what they want. These are lost sales and they are costing you money, so try to improve your bounce rates before you do any other changes to your site and SEO strategy.

You Can Achieve More with Long Tail Keywords - Long tail keywords are sweet because there is substantially less competition for them and higher rankings are easier to achieve. Maybe you won't get that much traffic with long tail keywords but in terms of ROI they beat popular keywords that are so hard to rank well for. Black Hat Is to Be Avoided - Do I need to say why? Google isn't stupid and all the cheap tricks black hatters do are not hard to catch (and punish). Don't become a SEO criminal!

Google Isn't the Only Search Engine - Google might have the lion's share but some other search engines, such as Bing, or Baidu (if you target Chinese traffic) could bring the lion's share of your traffic. The other search engines are less competitive and you can get good rankings with them with a fraction of the effort you need to rank well with Google.

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