2016-06-17

Steps To Take To Deal With The Theft

Prepare Your Evidence - The first step is to gather your evidence. This means to make screenshots and prepare the original files. Of course, it's hard to prove you were the first to publish this particular piece because having the drafts for an article doesn't mean much ‐ they could have been created afterwards in attempt to frame the original author. For images and videos, if you have the source files, this could be more of a proof. If your content is indexed in Google and it has a date (and of course this date is prior to the date the copy was indexed), you can use this as well as an evidence the content was stolen from you, not vice versa.

Contact the Thief (and Their Host, If Necessary) - After you have your evidence, now it's time to take real steps. You might be tempted to but don't start biting right away. First, send a friendly email to the infringing party. Even if the probability isn't high, it's possible the theft wasn't on deliberately. It's possible that after your friendly email the blog owner removes your content and the problem is solved. If the friendly email to the blog owner doesn't help, contact their hosting provider. Attach the evidence you have and if the infringement is blatant, it's quite possible their hosting provider might even close their account, if they don't want to remove the stolen content on their own.

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2016-06-16

Use Google Authorship To Guard Your Content

Use Google Authorship to Guard Your Content - The only issue is that you must use your real name ‐ this is a problem, if you write under a pseudonym, or ghost write, or simply don't want to disclose your authorship because of privacy concerns. If your site has multiple writers, you still can use Google Authorship but each of them must claim his or her articles separately. Set Google Alerts to Watch for Copied Content - Protecting your content from theft is one thing, catching thieves is another. Even if you do a good job in guarding your content, there will always be thieves. The easiest way to catch them is with the help of Google Alerts.

You copy sentences from your text and create alerts to be notified when they appear online. You need to make them a direct match (i.e. use quotations), so that when your words get discovered somewhere else, you get an alert. It's best if you create 2 or 3 alerts per article ‐ one for the first paragraph and some more from random places in the text. Your first paragraph might be copied more ‐ for instance as an intro to your article, followed by a link to your site. This isn't theft but you still might want to be aware of it. Also, if your content is published and you are quoted as the author, this technically isn't theft either, though you certainly might not like it.

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2016-06-15

Place Copyright Notices And Watermarks

Place Copyright Notices and Watermarks - As nave as it might sound, sometimes thieves aren't aware they are stealing. There are many articles, images, videos, etc. in the public domain that are free to use even commercially. In order to avoid confusion your content isn't in the public domain, be sure to place a Copyright notice in the footer of your site, or even better ‐ under the copyrighted piece of content itself. It also makes sense to add physical barriers to theft. For instance, you can add watermarks for images and videos ‐ these aren't 100% secure but they will stop some of the thieves because with your watermark it will be awkward to use the stuff elsewhere.

For articles, you may want to disable text selection. This will make it harder to copy content directly and will stop many thieves because now copying your content involves more efforts. Unfortunately, there are other ways to copy your content (though they do require more effort), so if somebody really wants your content, disabled copying won't stop them but it's more than nothing. Use Google Authorship to Guard Your Content - Google Authorship is a very useful tool when it comes to content protection and building your online reputation. Basically, the idea is simple ‐ you enter your online stuff and claim authorship about it.

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2016-06-14

How To Protect Your Content

How to protect your content - Your content is your most precious asset. It takes efforts and time not only to create it but also to protect it from thieves. Unfortunately, content theft is way too common and there is hardly a site that hasn't been affected. On the other hand, as my experience shows, when there are thousands of articles to be looked after, this process takes too much time and in practice makes sense to do only for important articles. Anyway, you can't let thieves go with your content ‐ you must know what to do when you encounter theft. Here are the steps how to protect your content.

Why Your Content Is Your Most Important Asset - Unless you are new to SEO, the answer to this question is obvious. As we say, Content Is King. You need original content in order to rank well in Google and this is why you chunk articles, images, videos, etc. to publish on your site. However, it is so easy to copy+paste content and this is why content theft is so common. If it weren't bad enough that you feed somebody else's site for free, the duplicate content penalty adds insult to injury. Google is trying really hard to deal with duplicates but it is way too common to see stolen articles rank higher than your original. This is why it is so important to protect your content in any way you can.

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2016-06-11

Robots.Txt And Other Advanced Stuff

The sections described so far are the basic Google Webmaster Tools sections. There is also a lot of advanced stuff in each of them but we won't describe it into details. For instance, you can use your Google Webmaster Tools to submit a robots.txt file, or to set the preferred domain syntax (i.e. with or without www) to be displayed in search results. Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. If you don't use it already, take the time and get familiar with it ‐ it will help you get better rankings for sure.

Crawl Errors - The Crawl Errors section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. You also get some other crawl stats (such as the number of pages crawled a day) that are useful to know. Sitemaps - The last section you can access from the Dashboard is the Sitemaps section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.

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2016-06-10

Google Webmaster Tools For SEO

Google Webmaster Tools for SEO Links - The second very useful section of Google Webmaster Tools is the Links to Your Site section. Here you can see where your backlinks (internal and external) come from, as well as the pages they are linking to. As with other link checking tools, don't expect that every single link to your site is displayed but nevertheless this list of backlinks is useful to check from time to time. One of the advanced uses of the Links section is to disavow links to your site you deem harmful. Links from bad sites can hurt your rankings, so if you want to get rid of them, follow the instructions in this article.

Keywords - Similarly to the Search Queries section that also deals with keywords (but it is the ones users type to get to your site), the Keywords section also shows keywords. However, the difference is that here you see what keywords (and their significance) Google has found on your site. The two lists (of keywords users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for. The Keywords section also allows to see the theme of your site, which post Panda has become even more important.

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2016-06-09

Google Webmaster Tools To Use Daily

Google Webmaster Tools to Use Daily - Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tools. When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard: From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Search Queries - The Search Queries section shows the keywords that led users to your site. This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.

In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.

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